Lavilin, a much-loved personal care brand, has been around for over 20 years. While the products received rave reviews, the brand was stale and needed a refresh.
We conducted a brand discovery to unearth existing brand sentiment, maintain key assets and uncover new customer opportunities and possibilities for increased brand engagement. This exploration unveiled an opportunity to reach a younger consumer and deepen the brand story around sourcing and clean ingredients. Our team completed a brand refresh, relaunch of the website and usage of video assets and an increase in social media engagement.
The brand refresh sparked a renewed interest in the brand that appealed to a younger, digital-savvy audience that wanted to better understand the brand, the ingredients and how the products could improve their daily life.
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