The group Palm Done Right developed an important mission-based platform designed to educate consumers and increase awareness of the many critical issues around conflict palm. Their challenge was that no one knew their solution existed. We were hired to develop strategic outreach, increase awareness and drive advocacy for their cause.
We took a three-pronged approach: Retailer Engagement, Influencer & Industry Engagement and Consumer Outreach. The campaign included the development of a tailored Retailer Program designed to drive retail partnerships and in-store engagement; outreach with key strategic partners such as Food Lab (a Boulder-based cooking school) and alignment with high profile nutritionists. Engagement with influential media resulted in coverage in natural products trade publications (NewHope360.com, Food Navigator, Whole Foods magazine, Prepared Foods) and interest from consumer publications (Live Naturally, Outside, Organic Life, Earth.com).
In a short six month period, we amplified the brand message to key constituents, were honored to receive a business achievement award for Mission and Philanthropy by Nutrition Business Journal and gained industry acceptance as a timely, critical and relevant campaign.
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