CHALLENGE

Treasury Wine Estates (TWE) was looking to drive more millennials to experience theirr Sterling Vineyards by partaking in their world renowned tasting room and beautiful tram ride up to a historical winery with stunning architecture and amazing views.

 

BRAVE IDEA

We invited a handful of micro-influencers to Sterling Vineyards to share their elevated experience to promote a sweepstakes contest rewarding one follower and friend with a tasting at Sterling Vineyards. Our influencer campaign consisted of 5 Instagram Influencers sharing their own unique content under our branded hashtags. We invited them to participate in our premium vineyard tour and to celebrate Sterling Vineyards while promoting our sweepstakes through multiple social media postings. By harnessing the power of Instagram, we created brand awareness and a following growth for Sterling Vineyards.

 

GREAT BUSINESS RESULTS

By utilizing influencers Sterling Vineyards was able to produce a successful social campaign that built brand awareness, fostered community growth, and promoted a successful sweepstakes campaign where 8% of our influencer audience participated in the sweepstakes.

 

Average Engagement: 4.5%

Reach: 139,500+

Tags: 825

Posts: 16

Comments: 714+

Likes: 11,008+

Video Views: 3,910+

Stories: 35+

Sweepstakes Entries: 11,341.

CAMPAIGN

Find us at our SandBox

© 2019 Red SandBox. All Rights Reseverd

Boulder

 

2800 Kalmia Ave, A213

Boulder, CO 80301

303.449.8391

Los Angeles

 

6520 Platt Ave

West Hills, CA 91307

818.207.8239