Sun Chlorella's current demo is dwindling and they are looking to market to a new younger demo with a fresh campaign that will resonate and connect. The goal of the campaign is to bring the who and what of the brand to life, to help educate why we’re the premier provider of chlorella, and to drive direct online sales.
We decided to focus on their Rejuv-A-Wafers Pet Supplement line and developed a fun camapign featuring pets informing their owners that they need their greens too so they got a sweet deal on Sun Chlorella's Rejuv-A-Wafers. Our integrated campaign featured a diect mailer with a free sample, social (orangic and paid) and a landing page.
The combination of social and direct mail we were able to generate a 9.7% response rate.
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